Get AI Working in Your Business
Build a practical AI toolkit for your business
With an experienced teacher beside you.
In three hands-on hours, build a customer reply, a first-visit email, and a service promotion. Tony Cecala brings four decades of technology teaching experience. Ask questions as you work, check your drafts with a partner, and keep the instructions that worked.
Your business.
Your AI team.
Start with the work that keeps following you home.
That social post you haven’t written. The campaign you need to organize. The marketing piece that needs another draft. The emails waiting for a thoughtful reply.
Work through three useful tasks: a customer inquiry reply, a First-Visit Client Email, and a social post with selected media. Learn one repeatable method, with your judgment in charge.
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Social posts
Draft a social post and pair it with a photo, graphic, or video you have permission to use. Check the words and media together.
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Customer inquiry reply
Answer a customer’s question using your approved business facts. Check the reply before deciding whether to send it.
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First-Visit Client Email
Help a new client know what to expect, how to prepare, and what happens next. Have a partner check it from a newcomer’s perspective.
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One repeatable method
Use all six SCALES™ steps on every task: Set Success, Create Context, Assign Authority, Launch with Limits, Evaluate Evidence, and Save Skills.
You bring the judgment.
AI gets an assignment.
Think of an agent as a junior employee. It needs context, access to the right tools, a clear task, and a definition of done.
The workshop includes built-in AI. No separate AI account is required. If you already use an AI tool, you’re welcome to bring it too. Arrive with your preparation worksheet completed. We’ll use your approved business facts and examples to assign, check, and save useful work. Fictional or redacted examples are available when needed.
Just get started. You can build confidence before handing over more consequential work.
Your afternoon with Tony
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1:00–1:15 · Set up your workspace
Meet your Agent, open your workbook, and give it a sample of how you speak.
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1:15–1:55 · Answer a customer inquiry
Draft a reply, check the price and requested time, and save reusable instructions. Break: 1:55–2:05.
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2:05–2:45 · Welcome a first-time client
Ask a partner to explain the arrival time, address, and next step. Revise the email where your reader hesitates. Break: 2:45–2:55.
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2:55–3:40 · Promote one service
Choose a permitted image, write the invitation, and check each claim and the action you ask readers to take.
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3:40–4:00 · Put your kit to work
Keep your checked drafts and reusable Agent instructions. Pick one optional walkthrough for home. Optional demonstrations follow the core workshop.
What you take home
Your $197 workshop fee includes a package with an estimated value of $499.
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Three-hour workshop with Tony · $197
Bring your questions to a small class limited to 10 students.
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Business Voice Starter Kit · $49
Turn a short writing sample into guidance your Agent can use.
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Nine Guided Business Walkthroughs · $99
Practice follow-ups, reminders, FAQs, post openings, a weekly posting plan, and more. Each has a starting prompt, worked answer, and checks. These are optional homework.
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Reusable Agent Skills Library · $79
Keep three editable instructions for customer replies, first visits, and service promotions. Supply fresh facts each time.
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Personal Zoom Consultation (20 mins) · $75
Bring Tony one draft, task, or question. One call per paid student; book and hold it within 45 days of class, by December 29.
Values are estimates.
Start small. Think big.
Do I need to know how to code?
No coding is planned. The focus is explaining your business, assigning work, and reviewing results.
What should I bring?
The workshop includes built-in AI. No separate AI account is required. If you already use an AI tool, you’re welcome to bring it too. Bring a laptop and charger, your completed preparation worksheet, and approved business facts and media for the three tasks. Complete the worksheet without AI and use the feedback to clarify missing details before class. Fictional or redacted examples work too.
Will AI send emails or publish for me?
The exercises focus on drafts and review. You decide what is ready and what actions you want to authorize.
Meet your instructor: Tony Cecala, Ph.D.
Tony Cecala is a Yale-trained cognitive psychologist, technology innovator, and entrepreneur who has spent nearly four decades exploring how people interact with computers and emerging technologies.
His work began at IBM’s T. J. Watson Research Center in 1985, investigating people’s responses to computer-generated speech. From 1987 to 1990, he worked in Human Factors Engineering at Texas Instruments, designing user interfaces and presenting emerging information-technology strategies to senior corporate leadership, including CEO Jerry Junkins.
Since then, Tony has developed educational software, built digital media businesses, founded technology communities, and produced conferences and wellness events for thousands of participants.
Today, he brings that experience to his AI School and hands-on business workshops, helping entrepreneurs and professionals understand what AI can actually do, how to put it to work, and how to remain confidently in control of the technology.
His approach combines the scientist’s curiosity, the engineer’s practicality, and the educator’s passion for helping people discover what’s possible.
Join us November 14.
Three hours to start putting AI to work in your business.
1–4 p.m. Central · Enrollment fee $197 · Class limit: 10 students
Frisco, TX
Private event. Location details provided upon registration.
